The dramatic cancellation of Karla Sofía Gascón, star of multi-oscar nominated Emilia Pérez, has left the publicists frantically insisted Award voting.
It also led many people in the industry to re -evaluate their techniques and priorities. Despite the undeniable guilt of Gascón’s unmistakable social media posts, some are asking the wisdom of ostracising him complete.
Talking to The Guardian, a number of senior film publicists raised concerns if those who work in the film, both during its labor and marketing, are, in the words of a PR veteran, “he stabbed him Under the bus – then it is reversed back to his body ”.
“Those tweets are disgusting,” they continued. “But everyone is riding for this amazing -Which fairytale: an unknown becoming a predeterm [out] Trans actor up for an Oscar. “That mysterious narrative, said another, who has been curding the” completely worst case situation “.
Another veteran of the circuit circuit said they were especially surprised by the cold response of Emilia Pérez’s director Jacques Audiard, who said his deadly star: “I haven’t spoken to him yet, and I don’t want to.
“I think he’s trying to protect the rest of the nominations [Emilia Pérez has 13 in total] By driving himself out of GASCón, ”said an insider. “But what really scares me is the most vulnerable person in the movie, previously praised and even fetishised, is now carrying a pulse and has received no support.”
On Thursday, Garcón posted on Instagram to say that, following a torn Spanish TV look over the weekend, he would go out to the media to allow the film to speak for herself.
It follows reports that Netflix no longer includes him in the campaign or occupies any of his costs for attending events. He also dropped his Spanish publisher.
Join Ryan Gilbey said that when he interviewed Gascón in October, star garrulousness was widely recognized as the center of his illusion, just like his personal journey – the shift around a decade ago – was Key to Audiard’s realization of his drama about a Mexico Cartel leader who transfers.
“I think it makes it worse that the offender is someone who doesn’t know how the Hollywood engine will work in politics, and keep digging a deeper hole for himself,” Gilbey said.
“So now that the criticism of him fades into a vicious glee in full rube who does not know how which is a reflection of Gascón when she is the uninitiated and torn in interviews, or when accepting the actress’s best award in Cannes for himself and her co-stars.
Such volatility, in conjunction with lack of experience or bright support, means “his next moves are a bit difficult to call”, warned a publicist. “On the weekend, she’s clearly frozen, as anyone would like.
“She looks calm right now, but what happened would be detrimental for anyone’s mental health. Representing someone who was a bit naive in such a high-profile film should have the duty of care, which I think is fulfilled.
Only one of the publicists The Guardian talked to believe that the resurrection of Gascón’s posts on X, and the traction they quickly accumulated, was the result of a hit campaign by a rival Oscar Contender , as the actor suggests.
A more common theory, such as advanced by various executive editors Steven Gaydos, is the work of an independent journalist who is “scared of tone and content, [who] felt it was an important story. Former Journalism Journalism Journalism still won the sun. “
Gaydos and all carers have spoken out in awe that none of the team working in the film appeared in sufficient posting of Vet Gascón’s previous posting on X. “The search on social media And scrubbing will be the work of one for any movie or person in a race awards, “Gaydos said.
“If Netflix boss Ted Sarandos, who spent millions of campaigns for awards for the film, finds that this social media history is known, and no longer has anyone on his team on his team … Watch this space. “
One reason for such an administration may be that Emilia Pérez’s path to Oscar nominations is not short of barriers, including gay, trans and Mexican communities that all criticize the film. In the midst of such a fire, the important details seem to be unnoticed.
Another factor is that the community of the Liberal-leaning Hollywood may assume the views of a trans woman of Hispanic heritage further reflect themselves. That they are wrong will strengthen their kick.
This is what happens, says a PR, when Oscar voters participate in “their annual patronage performance of marginalized communities. The frenzy around the awards means there is very little inquiry or reflection on the self until late. “
A scapegoat is required, which, if they do not roll immediately, can easily become a sacrificial sheep. “The furious race we see to judge him over and over again,” Gilbey said, “contains a strain righteousness to Hollywood’s self-righteous Own doing bad!
In particular, this means that the industry is stacked with a member of an increasingly marginalized community. In an interview with the Spanish newspaper El Mundo on Tuesday, Antonio Banderas said Gascón deserved the benefit of the doubt, added that he felt that he was also the victim of Transphobia.
“I’m from Andalucía,” he said, “and to Andalucía, forgiveness for every sin. If forgiveness asked him, he would take it to me. But, in any case, I think they would follow him. Many Transphobia . “
Gilbey, who has set it up witchcraft, a history of Queer Cinema out later this year, will say: “The kind of gloating, deceptive attack he receives today will be blurry no matter who What is happening, but we should not ‘pretend that everyone can get the same treatment in its situation or that marginalized people will not be held in different standards.
“I would like to think of anyone who made the kind of comments that he would receive the appropriate level of censure, but no effort to think of straight men to return to awards and nominations and sale of tours after one year or two in naughty steps. “
The Hollywood pr machine has been working on Overtime for the next three weeks, to try to spin something positive from this unlucky afternoon. “It’s a new world,” said a publicist. “Social media means people behind the scenes are less controlled than ever before.”
Karla Sofía Gascón’s case will change the scenery – but until the plates move back. “Things are really out of hand, and it’s really ugly,” the publicist said.
“And now Trump is back, ugly is exactly what you don’t like from the movies. The Oscars is meant to be light and escape. It’s heavy. There are no real winners in a witch.
